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Argues Asian Shakespearean tourism has evolved into distinct category focused on "visits by Asian tourists to ‘biographical’ Shakespeare sites such as Stratford and The Globe, visits to performances/festivals held in Asian cities, and visits to local sites which replicate parts of the Shakespeare Myth." Discusses how Asian Shakespearean tourism has developed rapidly due in part to overwhelming individual desire for cultural capital.

Investigates how Pop-Up Globe’s residencies in Auckland, New Zealand and Melbourne, Australia "created for the spectator forms of spatial and temporal travel via a multilayered experience of theatre." Examines director Ben Naylor's production of Othello (2017, q.v.) at Pop-Up Globe and describes production's take on play as "a traveller’s tragedy, with Othello estranged from his homeland and from his inner self." 

Investigates how Shakespearean tourism serves as spectator model for intercultural work and all kinds of Shakespearean spectatorship. Employs tourism studies lens to examine "implications surrounding the ethics of writing about performance in general." 

Argues Shakespearean tourism differs from other forms of literary tourism due to different types of Shakespearean tourists and because of "vibrancy and diversity of Shakespearean theater." Examines how Shakespearean tourism "promotes various constructions of the Bard while marginalizing the works themselves." 

Investigates different ways that Shakespeare Birthplace Trust has catered to tourists in last fifty years. Considers especially how touristic offerings demonstrate perception of Shakespeare's appeal to global audiences and notes "shifting presentation of the spaces in which Shakespeare’s story is told."

Investigates phenomenon of necropolitan tourism, or "quest for places significant not for who lived, but for who died there," through case study of Civil War history and recreation of Blackfriars Playhouse in Staunton, Virginia. Argues "what binds these histories is a common commitment to an invented past, a simultaneous embrace of and willingness to overlook the errors fundamentally inherent to the re-creation of history for recreation." 

Explores nineteenth-century Shakespearean tourism through discussion of Shottery's Shakespeare Tavern, which "acted as a repository of Shakespeariana and a site of nostalgic evocation" from 1840s through 1870s. Argues remaining traces of Shakespeare Tavern demonstrate how people in nineteenth-century England desired "communion with the spirit of Shakespeare."

Argues ephemerality of theatrical performance encouraged trade in early modern theatrical souvenirs. Considers "existence, appeal, and marketplace" of theatrical souvenirs through readings of plays by Shakespeare, Ben Jonson, and others.

Includes fifteen essays on Shakespeare. Afterword by Susan Bennett.

Examines influence of Petrarch on early modern English love poetry. Investigates how Petrarchan love poetry shaped Shakespeare's sonnets, proposing "new model for the implied narrative of Shakespeare’s sonnets" which appearance more coherent when viewed in context of Petrarchan tradition.