- Title:
- "Shakespeare: The World's Premier Cultural Tourism Brand? An Afterword"
- Author:
- Bennett, Susan.
- Type:
- Book Chapter
- Year:
- 2023
- Publication Information:
- Ormsby, Shakespeare and Tourism, 283–92.
- Annotation:
Reflects on "stakes of the global Shakespeare business" and continued promotion of "the Shakespeare brand" even after public closures during COVID-19 pandemic. Discusses how cultural producers have sought to "foster spectatorial imagination of a post-pandemic world when Shakespeare tourism will once again be viable."