"From 'English Never Loved Us' to JAM at the Windybrow: Covid-Era Digital Shakespeares in/from South Africa"
https://www.worldshakesbib.org/entry/bbbm52/
Author:
	Thurman, Chris.
Type:
	Book Chapter
Year:
	2022
Publication Information:
	Sen, Digital Shakespeares from the Global South, 37–55.
DOI:
	doi.org/10.1007/978-3-031-04787-9_3
:
	Sen, Digital Shakespeares from the Global South
Annotation:
	Investigates how digital campaigns in South Africa during COVID-19 pandemic employed Shakespeare in accidental or purposeful marketing initiatives. Argues such campaigns circulated "bitesize Shakespeare" and "promoted a more popular and accessible form of Shakespeare." English summary, online.
Language:
	English
Keywords:
	fragmentation
Tags:
	Scholarship, Criticism, History of Criticism
WSB Update:
	Summer 2024
WSB Record Number:
	bbbm52