"The Shakespeare Brand in Contemporary 'Fair Verona'"
https://www.worldshakesbib.org/entry/bbbl2554/
Author:
	Oggiano, Eleonora.
Type:
	Journal Article
Year:
	2021
Publication Information:
	Multicultural Shakespeare: Translation, Appropriation, and Performance 23, no. 38 (2021): 109–125. (https://czasopisma.uni.lodz.pl/szekspir/article/view/10722)
DOI:
	10.18778/2083-8530.23.07
Annotation:
	Studies how contemporary city of Verona perpetuates Shakespeare as global cultural icon by marketing Romeo and Juliet in different tourism contexts. Examines civic, cultural and narrative spaces built on story of young Veronese lovers. English summary, online.
Language:
	English
Tags:
	Romeo and Juliet, Scholarship, Criticism, History of Criticism
WSB Update:
	Spring 2025
WSB Record Number:
	bbbl2554