Provider: World Shakespeare Bibliography https://www.worldshakesbib.org
Database: WSB
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TY  - CHAP
T2  - Sen, Digital Shakespeares from the Global South
SP  - 37-55
ID  - bbbm52
T1  - "From 'English Never Loved Us' to JAM at the Windybrow: Covid-Era Digital Shakespeares in/from South Africa"
AU  - Thurman, Chris
PY  - 2022
DA  - 2026
DO  - doi.org/10.1007/978-3-031-04787-9_3
KW  - fragmentation
LA  - English
AB  - Investigates how digital campaigns in South Africa during COVID-19 pandemic employed Shakespeare in accidental or purposeful marketing initiatives. Argues such campaigns circulated "bitesize Shakespeare" and "promoted a more popular and accessible form of Shakespeare." English summary, online.
ER  -