Provider: World Shakespeare Bibliography https://www.worldshakesbib.org Database: WSB Content: text/plain; charset="utf-8" TY - JOUR VL - 23 IS - 38 T2 - Multicultural Shakespeare: Translation, Appropriation, and Performance SP - 109-125 ID - bbbl2554 T1 - "The Shakespeare Brand in Contemporary 'Fair Verona'" AU - Oggiano, Eleonora PY - 2021 DA - 2026 DO - 10.18778/2083-8530.23.07 LA - English AB - Studies how contemporary city of Verona perpetuates Shakespeare as global cultural icon by marketing Romeo and Juliet in different tourism contexts. Examines civic, cultural and narrative spaces built on story of young Veronese lovers. English summary, online. ER -