Provider: World Shakespeare Bibliography https://www.worldshakesbib.org Database: WSB Content: text/plain; charset="utf-8" TY - JOUR VL - 25 T2 - Shakespeare in Southern Africa SP - 13-29 ID - bbbc1831 T1 - "Box Office Poison?" AU - Paterson, Ronan PY - 2013 DA - 2026 LA - English AB - Suggests the importance of considering "the choice of films that audiences get to see," which is primarily a business choice, rather than an artistic or academic one. Contends that for Shakespeare films to be successful, they need to have "sufficient star power and production values" to "enable them to compete in the marketplace for the mainstream cinema audience." Includes lists of Shakespeare films that were profitable and those that were not. ER -